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søndag 27. april 2014

How To Make It In The Music Business, 4 Important Factors

How To Make It In The Music Business, 4 Important Factors


Important Note: This is not one of those guides with no substance that says “Work hard and you’ll achieve it”. Have a read to see what I feel you need to give yourself the best chance of success in the music industry. If you find it helpful, please share with other musicians and band members.

Making it in the music industry isn’t an easy task at all. If anyone’s ever told you it would be, they were lying!

That said, it’s not impossible to get where you want to be either. Want to make an additional part time income from your talent? Or want to play sell out tours by yourself or with your band? There are acts out there that are doing this as we speak, so it definitely is achievable.

But what factors are needed in order to succeed in the music industry? What should you be doing to ensure you hit your aims and objectives? This is exactly what we’ll be looking at today.

Below I’ve shared 4 key things which I feel are all important for hitting your goals.

4 steps to succeeding in the music business

I hope you find these incites useful, and get involved with any additional things you thing are important at the end of this guide. But first:

Early Disclaimer 1: I’m not saying these are the only factors needed to become a success in the music business. That said, these are what I feel are the most important, and will give you the best chance if you put them all into practice. All of the below 4 factors are broad overviews, as going into any level of real detail would require bring the length of this guide up to book level at least. Thankfully, a lot of the needed finer details can be found scattered around my site and Music Industry How To.

Early Disclaimer 2: Everyone’s has a different idea of what ‘making it’ is. Some would be happy with an additional part time income from the music business, for others making it means being both commercially and financially successful. Whatever your idea of making it is, these tips will still be relevant. All are good practices, and traits which generally encourage success.

Now I’m not saying it’ll be easy or happen within the next few months, but get these things in place and you’ll be on the right path. With that out of the way, let’s get into it. Here are the four factors your should be striving towards:

1: You Need To Have Undeniable Talent


Musician with undeniable talentThe first thing you need in place, is a good level of talent. Without this, your music career most likely won’t be very long lived. Sure if you have a strong marketing team in place and they spin a good angle on why people should like you, you don’t have to be the most talented musician in the world to see some level of success. That said, do you really want to be that person who has more people disliking them then supporting them? My guess is you don’t, even if you are financially successful.

Talent comes before all else. Until you’ve got a good level of talent, you shouldn’t do anything to promote your music. You want people’s first impression of you to be a good one, as it’s not a easy job relaunching yourself to a group of people who have heard you but weren’t very impressed. Chances are they won’t try and listen to you the second time around, even if you tell them that you’ve improved.

As you may notice, I didn’t just put “you should be talented”. I mentioned you need undeniable talent. There are lots of levels of talent, and while you can be quite successful with a ‘good’ level of talent, if you’ve undeniable talent (combined with the other factors in this list), it’ll be hard for you not to have some sort of financial success in the music industry. In all honesty, there are a ton of talented musicians out there who make really good music that will make their target audience very happy. That said, there are a lot fewer musicians whose talent is generally undeniable. If you can get your talent to this level, you’re going to be a lot closer to your music career goals.

2: Drive And Motivation Should Be Flowing Through Your Veins


Stay motivated to succeed in musicNext up, you need drive and motivation to push your music career forward. This is just as important as the above step, as without drive, your talent isn’t going to count for much.

You could be the world’s best singer, rapper, or bass player. If however you haven’t got the motivation to get your music recorded, to promote it in any way, or to generally do the things needed for a successful music career, then you might as well be talentless. Because you won’t make a success of yourself in the public eye. If you’re only interest in making good music for yourself, that’s fair enough. But I’m guessing as you read my site, you want more then just that.

Making it in the music business takes a lot of hard work and effort on your behalf, so if you aren’t willing to invest the time needed, don’t expect to get very far at all.

Now I know someone in the comments is going to say that not everyone has a lot of time to dedicate to their music career, and I understand that. That said, do what you can. If you’ve the other factors in place and you dedicate as much time to your music as humanly possible, you can still have some level if success. It may take longer to achieve then it would for someone who has 7 hours a day to dedicate to their music and who has more disposable income. Furthermore, you might not even reach the same heights they achieve. But if you dedicate a few nights a week after you’ve finished work and put the kids to bed, as well as half a day on the weekend to what you need to do, there’s no reason you can’t make at least an additional income from your music. It is possible, but you need to put the work in. Now the question remains; Do you want it enough?

3: You Need Good Marketing Knowledge


Good music marketing knowledgeThe third factor you need in place is the ability to market your music in the correct manor. In the same way having talent won’t help you get out there if you don’t have the drive to push yourself, if you spend 35 hours a week doing the wrong kind of marketing, you’ll find it very difficult to make much progress; both in terms of building a fanbase and gaining recognition.

Marketing is what you need to do in order to raise awareness of you and your music. Without marketing, people won’t know you’re a musician, let alone hear any of your material. That said, not all marketing is made evenly. In fact, some types of marketing are pretty much a waste of time, as it’ll stop you doing the things that would really benefit your music career.

For example, let’s say you read somewhere that Twitter is a great way to promote your music. So you go on to build up 23 fans (You’re following 106), and you spend all your time sending Tweets to these fans thinking it’ll increase your exposure. In reality, it won’t.

Now I’m not saying you’re personally going to do this, but I’m using this example to illustrate my point:
If you don’t promote your music in the RIGHT way, you won’t go very far at all!

If you want to learn more about music marketing, check out the free music marketing ebook. It’ll get you on the right path with regards to raising awareness of your music, so give it a read.

4: And You Need… Luck (?)


Do you need luck to make it in the music industryOk, so I wasn’t sure if I should put this one in. I myself have mixed feelings about how big a factor luck plays. Sure you can get lucky and be in the ‘right place at the right time’, moving your music career forward faster then it would have gone otherwise. But if you’ve the above three things in place, it’s going to be pretty much impossible for people to ignore you for very long.

If you’ve an undeniable talent, you will make fans. If you’ve the motivation to get your sounds out there and the marketing knowledge to know how to effectively do that, you will get more people hearing you. That effect will snowball, and you will gain more opportunities and money if you market things right.

It’ll be silly for me to deny that luck doesn’t play any part in a lot of musicians careers. That said, I’m a firm believer that you make your own luck. By putting into place the previous three mentioned points, you will have made yourself more ‘lucky’ then a lot of musicians out there.

If you’re lacking in one of the above three areas, you’ll need luck to play a much bigger part in your music career. If you’ve the others in place to a good level however, you won’t have to rely on this factor quite as much.

How To Make It In The Music Industry Conclusion


So there you have it, four things that will greatly increase your chances of succeeding in the music industry. Regardless of what your definition of success is, if you put these things into place you’ll give yourself the best chance possible of getting where you want to be.

While all of the above are important, marketing your music is the only way you’ll get people to notice you enough to make a difference in your career. If you’re not 100% sure what music marketing involves or how to do it effectively, you may want to check out these 130+ guide from Music Industry How To. They cover everything you'll need to know about making it in the music industry, from how to get people to listen to you, to how to get your music on TV (and everything in-between)!

Ok that’s it from me, until next time.

tirsdag 21. januar 2014

Immundus interview with Dark Underground Music Zine

1.Can you give us an update on what has been going on with the musical project since the recording of the new release? 
 
2013 was a very busy year, which keep me away from Immundus music most of the time, although I been working with Immundus, mainly 2013 was a year for exclusive music for media for Resource Sound. Im now back on track composing a new Immundus release that has been set for April 2014, even though is still not 100% sure about the exact date, things are going great on the background and moving towards this main goal.
 
2.You have a new album coming out this year, can you tell us a little bit more about the musical direction it will be taken and also how does it differ from your past recordings? 
 
 Im never good expressing the music direction, but I can assure will definitely have more music aspects and less experimental features. 
 
Im not so sure if it will differ too much about the past recordings because I would like to keep the Immundus musical identity on all my recordings, so I guess it will have a nice blend of previews and new elements to it. 
 
For fans and listeners who have related more to earlier releases should have something too look forward too.
 
3.What are some of the themes and concepts the newer music explores?
 
The new coming album will be entitled “Insomnia” . 
Will be a conceptual album as well, as I prefer to create stories through music and make meaning on my releases rather than just throwing in tracks to fill in spots. 
 
I have moved on from the previous concepts though and am creating a new one for this. It will be based on a more personal level and experiences and mind hauntings if one could say that. 
 
Will have less “terror” themes to it but with a more Ghost / Tense Ambient Approach. At the moment I am writing the music as Im going along and will have more feeling and less technical aspects to it. 
 
Im really happy how it is turning out at the moment so Im looking forward to put up some samples soon.
 
4.A couple of years back you released on ep based on the writings of Edgar Allan Poe, can you tell us a little bit more about your interest in this author?
 
Edgar A. Poe was one of the biggest and is one of the most famous poets when it comes to dark, macabre and romantic poetry who has influenced many music artists within the gothic and dark music. 
 
I am not particular familiar to all of his work, but what I have read has also inspired me to create music, even before the EP. But was a great opportunity to create this EP, which first started actually as a song I had submitted to a compilation based on his works, that got me so inspired to write more, so I simply did it and made this EP, even though is quite short, seems to have had a huge impact on a lot of listeners, considering the amount of downloads it has gotten on different platforms around the web.

 
5.What is the meaning and inspiration behind the name 'Immundus'?

 
Immundus name came up in the late 90s early 2000s as a stage name I had Necrokult Of Kronos, a black / death metal band which I was vocalist and bassist. 
 
After I moved to Norway the band ended and I decided to keep the name Immundus with me to this music project, as I saw it very fitting the the music I was intending to create. Immundus comes from latin which means, foul, impure, unclean, which I can relate the music I create to it on a more philosophical level.
 
6.You have worked with both metal and ambient projects over the years, how would you compare the 2 genres?
 
Well, these are two completely different worlds and by coincidence seems to be a lot of metal artists that moves on from a band into creating ambient music, myself included. 
 
Although these are completely separate worlds, I guess the fact that the dark and heavy moods they create would be possibly the strong elements that combine both genres, I know it does for me, not because of the music elements that are included,  but most because of the intense atmosphere these genres can create around those who listen to it.

 
7.With this musical project you work solos, do you feel this adds to the creativity of the music?

 
Yeah, being able to create whatever goes on my mind, most of all. It was great to play with the band and we always got along great and had no problems composing music and making the sound, we were a good family there, but the fact that when Im composing my own music, I’m creating my own world and not only that, I can express myself through music, the way I want too without having to answer to anything or anyone, is the most important factor, this brings my creativity to the max.
 
8.You call your music Ghost and Cinematic Horror Music, can you tell us a little bit more about it?
 
 haha, yes, well, my music has been called many things, at some point people entitled me as one of the pioneers of Ghost Ambient music along with Tor Lundvall. 
 
I guess i can live with that and yes, I do feel I write my music under that main concept when it comes to Immundus. 
 
But because I include more elements to it, more than ghostly atmospheres I decided to add cinematic and horror my music description, which are the main elements on which I base my compositions. 

 
9.On a worldwide level how has the feedback been to your music by fans of dark ambient?
 
The Feedback has been outstanding, and I see more and more people listening to this music. I can also see by the amounts of downloads I am getting on several online stores, apparently not all fans of dark ambient but also people who listens to completely different music listens to it. 
 
I can always say..mehh..it could be better, well, it can always be better, but I also see a lot of artists afraid that dark ambient music will become mainstream, I don’t get it, everyone wants their music heard, but want to make it difficult to get it……idiotic. 
 
I decided to bring my music to the audience, and despite having more listeners nowadays I still feel my music the same way and do what I want without thinking how fans will react….
 
Im glad the reaction has been great, but that is not the most important. 

 
10.What is going on with your other musical projects these days?
 
Nowadays, I have them all every other projects on ice. I am 100% focused on Immundus as these music is what gives me most pleasure composing. Im not sure if the other projects will be back again, but as I see it at the moment, most likely they remain underwater.
 
11.Music wise, where do you see yourself heading into during the future?

 
I will keep on writing more Immundus music, that is for sure, and also since I joined Resource Sound, I will be writing more exclusive music for TV, Films and other Media as well and hope I can continue on the same path as I am right now, since it is definitely heading the right way. Moving onwards always.
 
12.What are some bands or musical styles that have had an influence on your newer music and also what are you listening to nowadays?
 
 I try not to think nor listen too much music when I am composing as this usually might interfere to my own music. I know it is unavoidable but still I prefer to keep it as original as possible, non the less, Dark Ambient elements and others within dark genres will still be in my music, not through any particular artist or sound, is just the nature of Ambient Music.
 
 I listen to a lot of variety, from extreme to experimental and more alternative genres. I try to avoid radio as much as I can, but now and then come cool 80s tunes pops up and is so much better than the music that is being commercialised on the radios today. 
 
They have ruined the music and all we can do we bring up ours and show them something new….and different. Im still optimistic with the hope that this pop trend will end and all nature will be back to its due course.
 
13.How would you describe your views on Occultism?
 

Don’t take me wrong, but I never discuss, politics, religions nor related subjects. I am interested on the occult on more on a quest for knowledge, and the mysterious side of life, other than practice itself. I done my share….
 
14.Do you have any non musical interests?
 
When Im not working on any music, I really like to snowboard, is a great sport and gives a good thrill!! 

 
15.Before we wrap up this interview, do you have any final words or thoughts?
 
I wanted to say thanks for this…been a long while since my last interview.
 
For listeners: get music directly from the artists so we can fund more releases and don’t be afraid to like us on Facebook
 
For music artists: don’t be afraid to expose your music to the masses, it will not make you more or less underground, by the end of the day with will still be all about You and your Music and what you want to do with it.
 
or listen to some of my music on reverbnation: http://www.reverbnation.com/immundus



torsdag 11. april 2013

Immundus Signs With Nine Gates Records

NEWS: "We at Nine Gates Records are proud to announce that Immundus has signed with our label for his next studio release! No further information is available as of yet, but details will emerge as this evolution continues..."

I´m personally looking forward to be entering this new home for my next release as Immundus as I know that Nine Gates Records is a record label with integrity that do takes care about their artists musically and personally!

News regarding any dates for the next Immundus release will be announced once the album is set, as for now there is still music to compose so do Keep posted for more!

Best Regards,
Bruno / Immundus

Find more about Nine Gates Records here:
ninegatesrecords.com

fredag 15. februar 2013

Bounded To Eternal Time And Space - 50% Discount until March 17th, 2013

Get Immundus Bounded To Eternal Time And Space for a special discount for the next month on a 50% cut deal.

For more info and purchase this album at please visit on the link below:

http://www.nimbitmusic.com/immundus.2/promos/PROMO_4266_email

(and enjoy the follow up offer;) 

søndag 13. januar 2013

Whats Going On?



To Keep everyone here in the loop as it has been sometime ago since a last update regarding of what is to come.

There are a lot of opportunities involving Immundus, so things are taking it´s own role as I dont do music for a living but as passion to create the music itself, so it takes inspiration to create it as these dont always work on command;)

So? whats going on?

 - Recently I started working on a exclusive track and quite excited about it, there will be a new release for the Tarot Cards, released via Neve Micro and I have had the honour to be able to create a new exclusive for this series, this time under the theme of "The Hanged Man" card I am really looking forward to see how it goes, so keep on the loop.

 - I am also on preparations to release a 2´single release based on "The Reflecting Sphere" being the release featuring the original track and the collaboration track with Melankolia.

- After some months of hiatus after the release of "Bounded To Eternal Time And Space" I will in the next months be working on new music for my next album, there is no title, no release date and no plans as who will release it, but as it seems, will be independently released, but there is already a new concept and theme and sound experiments that I have been thinking on working for quite some time, so this will be a slightly different direction from previous releases.

- I have also had the opportunity to sign a contract with Resource Sound for music sync to film, tv and media in general last year, and this year I will also be busy working on exclusive music for licensing. (this is a message for those who work in these areas I just posted, that more music from Immundus will be available for licensing on a exclusive basis only). ( www.resourcesound.com )

-Finally, after requests from many "fans" of Immundus I have made a way to make merchandise available on demand via spreadshirt. I thank you all for the support for those who have taken the time to purchase some of merch available! ( http://immundusmerch.spreadshirt.no/ )

So as you see there are things running on the background and Im really thrilled to let you know that inspiration has kicked back and im getting back to start working on new and fresh music.

 Hope you guys didn't think this was too much of a reading but I just felt I should let people know what is going on with Immundus on a more detailed base as much as I can present at this moment.

Keep following Immundus on the different social networks and visiting the site for more news.

All the best,
 Bruno / Immundus

www.immundus.net
www.reverbnation.com/immundus
www.facebook.com/immundusnorway
www.twitter.com/immundustwiter
www.myspace.com/immundusofficial

torsdag 6. desember 2012

søndag 28. oktober 2012

Immundus - The search for new home

IMMUNDUS - THE SEARCH FOR A NEW HOME

From the new year and on Immundus will be looking for a new label interested in releasing future material on physical formats. 


If you run a record label and think Immundus would be a nice addition, would be nice to hear from you and more about your plans. 


Music samples, and other detailed info can be found on the official site.


All the best 


http://www.immundus.net/